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	<title>Zack Barnett &#187; Uncategorized</title>
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	<link>http://zackbarnett.com</link>
	<description>Storyteller, digital strategist, social media experimenter</description>
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		<title>Zack Barnett &#187; Uncategorized</title>
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		<title>Goals, objectives, strategies and tactics</title>
		<link>http://zackbarnett.com/2012/04/20/goals-objectives-strategies-and-tactics/</link>
		<comments>http://zackbarnett.com/2012/04/20/goals-objectives-strategies-and-tactics/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 19:14:57 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/?p=459</guid>
		<description><![CDATA[Strategic communications efforts start with goals, objectives, strategies, and tactics. Embedded in Flash below (apologies to Mr. Jobs) is a presentation I gave at the 2011 High Ed Conference using the University of Oregon&#8217;s Celebrating Champions campaign as a case study. The idea is to structure your web and social media efforts around measurable outcomes. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=459&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Being blunt about digital communications</title>
		<link>http://zackbarnett.com/2012/04/12/being-blunt-about-digital-communications/</link>
		<comments>http://zackbarnett.com/2012/04/12/being-blunt-about-digital-communications/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:41:57 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/?p=440</guid>
		<description><![CDATA[Had fun today doing the Social University webinar with the University of North Carolina&#8217;s Rebecca Bramlett and Jill Carlson of Argyle Social. Highlights of that conversation got me thinking about some blunt truths about digital communications, be it web or social media. Here are my top five. What are yours? 1) It&#8217;s OK to suck [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=440&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">zackbarnett</media:title>
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			<media:title type="html">Brocollli and Cake</media:title>
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		<item>
		<title>Soothing a burned armpit</title>
		<link>http://zackbarnett.com/2012/01/16/soothing-a-burned-armpit/</link>
		<comments>http://zackbarnett.com/2012/01/16/soothing-a-burned-armpit/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 04:35:06 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://zackbarnett.wordpress.com/?p=408</guid>
		<description><![CDATA[I wrote this letter home on July 1, 2005, after searing myself in an ice-cold shower during our first summer as Peace Corps volunteers in Kryvvi Rih, Ukraine. A recent 36-hour stint without hot water reminded me of how tough I once was &#8212; and how soft I am now. I burned my arm pit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=408&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">zackbarnett</media:title>
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		<title>Web communications mixes technical with playful</title>
		<link>http://zackbarnett.com/2010/01/17/web-communications-mixes-technical-with-playful/</link>
		<comments>http://zackbarnett.com/2010/01/17/web-communications-mixes-technical-with-playful/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:40:54 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[drupal]]></category>
		<category><![CDATA[firebug]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web communications]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Wordpress Multi-user]]></category>
		<category><![CDATA[WPMU]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/?p=362</guid>
		<description><![CDATA[To be good on the web, we’ve got to do everything from php scripts to Facebook posts. It takes a systems administrator to think all about security and stability, a writer to think about stringing together great combinations of words and a graphic designer to give a site the perfect look and feel. A developer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=362&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>To be a champion: &#8220;You have to be willing to suck&#8230;&#8221;</title>
		<link>http://zackbarnett.com/2010/01/07/to-be-a-champion-you-have-to-be-willing-to-suck/</link>
		<comments>http://zackbarnett.com/2010/01/07/to-be-a-champion-you-have-to-be-willing-to-suck/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 17:58:25 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[doteduguru]]></category>
		<category><![CDATA[Faebook]]></category>
		<category><![CDATA[Kyle James]]></category>
		<category><![CDATA[NASW]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[UO Champions]]></category>
		<category><![CDATA[YouTube.]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/?p=349</guid>
		<description><![CDATA[It&#8217;s a tough world for directors of web communications. I&#8217;m doing a job most places didn&#8217;t even have five years ago. It&#8217;s a challenge to explain it to friends and family and sometimes even to the supervisors who created the position. Finding resources on a college campus in a tough fiscal environment can be downright [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=349&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://zackbarnett.com/2010/01/07/to-be-a-champion-you-have-to-be-willing-to-suck/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">zackbarnett</media:title>
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		<title>Sears: is the neighborhood store toast?</title>
		<link>http://zackbarnett.com/2009/05/03/sears-is-the-neighborhood-store-toast/</link>
		<comments>http://zackbarnett.com/2009/05/03/sears-is-the-neighborhood-store-toast/#comments</comments>
		<pubDate>Mon, 04 May 2009 02:56:26 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cooks illsutrated]]></category>
		<category><![CDATA[Craftsman]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[dying]]></category>
		<category><![CDATA[Eugene]]></category>
		<category><![CDATA[fix]]></category>
		<category><![CDATA[garage door openers]]></category>
		<category><![CDATA[gas grills]]></category>
		<category><![CDATA[Gateway Mall]]></category>
		<category><![CDATA[grill fires]]></category>
		<category><![CDATA[Kenmore]]></category>
		<category><![CDATA[Lane County]]></category>
		<category><![CDATA[Oregon]]></category>
		<category><![CDATA[repair]]></category>
		<category><![CDATA[replace]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[Sears Parts Direct]]></category>
		<category><![CDATA[Springfield]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/?p=332</guid>
		<description><![CDATA[My friend Grady walked into the office giggling the other day. &#8220;I have to tell you,&#8221; he said, &#8220;I tried cleaning my gas grill like you said. And it burned up.&#8221; See, I&#8217;d read in a recent Cooks Illustrated that a good way to burn up the excess grease in the grill, to clean the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=332&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://zackbarnett.com/2009/05/03/sears-is-the-neighborhood-store-toast/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">zackbarnett</media:title>
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			<media:title type="html">534-flame-broiled</media:title>
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		<title>Seattle: what Detroit might have been</title>
		<link>http://zackbarnett.com/2009/04/25/seattle-what-detroit-might-have-been/</link>
		<comments>http://zackbarnett.com/2009/04/25/seattle-what-detroit-might-have-been/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 16:49:51 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[bail out]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Costco]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Fast Company Maganzine]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[hindsight]]></category>
		<category><![CDATA[hybrid]]></category>
		<category><![CDATA[mass transit]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[REI]]></category>
		<category><![CDATA[rust belt]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Steve Inskeep]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[unemployment]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[Weekend Edition Saturday]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/?p=325</guid>
		<description><![CDATA[Detroit built cars, Seattle made planes &#8212; for the glory decades of the 20th century that was true, anyway. Now, however, the cities are following very different paths. Hindsight might be obnoxious, but its irony can be painfully insightful. This morning, I swilled coffee and read an article in Fast Company about Seattle, named the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=325&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">zackbarnett</media:title>
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		<title>My dad&#8217;s golf slideshow&#8230;</title>
		<link>http://zackbarnett.com/2009/03/30/my-dads-golf-slideshow/</link>
		<comments>http://zackbarnett.com/2009/03/30/my-dads-golf-slideshow/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 03:17:41 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[golf slideshow]]></category>
		<category><![CDATA[Larry Barnett]]></category>
		<category><![CDATA[old guy slideshow]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/2009/03/30/my-dads-golf-slideshow/</guid>
		<description><![CDATA[My dad&#8217;s the new Spielberg, posting this 10-minute slideshow to YouTube of golfing pics from all over the southwest. With a little guidance he used Audacity and Picasa to put this little number together. At the 6:45 mark, take my word for it if you don&#8217;t make it that far in, you&#8217;ll see Eugene&#8217;s own [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=323&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://zackbarnett.com/2009/03/30/my-dads-golf-slideshow/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">zackbarnett</media:title>
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		<title>Your jokes bomb in Web 2.0? Are you a social media ass?</title>
		<link>http://zackbarnett.com/2009/03/22/your-jokes-bomb-in-web-20-are-you-a-social-media-ass/</link>
		<comments>http://zackbarnett.com/2009/03/22/your-jokes-bomb-in-web-20-are-you-a-social-media-ass/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 01:01:38 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[awkward jokes]]></category>
		<category><![CDATA[censoring yourself]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media ass]]></category>
		<category><![CDATA[social media humor]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/2009/03/22/your-jokes-bomb-in-web-20-are-a-social-media-ass/</guid>
		<description><![CDATA[You know the feeling. The words slip out of your mouth before you realize they&#8217;re not funny &#8212; or better yet your phraseology is as funny as it is inappropriate to the moment. You know, &#8212; at least I do &#8212; you get in one of those cringe-inducing conversations about stuff you&#8217;ve got no business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=305&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://zackbarnett.com/2009/03/22/your-jokes-bomb-in-web-20-are-you-a-social-media-ass/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">zackbarnett</media:title>
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		<title>Old school barber shop pamperin&#8217;</title>
		<link>http://zackbarnett.com/2009/03/18/old-school-barber-shop-pamperin/</link>
		<comments>http://zackbarnett.com/2009/03/18/old-school-barber-shop-pamperin/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 03:42:28 +0000</pubDate>
		<dc:creator>zackbarnett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barber shop]]></category>
		<category><![CDATA[hot shaving cream]]></category>
		<category><![CDATA[new york city]]></category>
		<category><![CDATA[old school barber shop]]></category>

		<guid isPermaLink="false">http://zackbarnett.com/2009/03/18/old-school-barber-shop-pamperin/</guid>
		<description><![CDATA[Just got back from my first trip to NYC. Loved it. Energy. Diversity. Creativity. But one of the highlights was an old-school barber shop haircut, preceded by a scalp massage/shampoo. Barber even took a straight razor to the back of my neck, complete with hot shaving cream. All for less than most haircuts in Oregon. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zackbarnett.com&#038;blog=5289324&#038;post=304&#038;subd=zackbarnett&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://zackbarnett.com/2009/03/18/old-school-barber-shop-pamperin/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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