The Grand Island, Neb., Indepedent, a newspaper, has been on Twitter since November 2007. But the paper’s Twitter presence blossomed when the web editor disabled the twitter feed and began hyping headlines in a person-to-person style. Check this post on the blog Graphicdesignr. I do get sick of receiving any and all headlines from news sources. In the world of PR, I think we can do it both ways, using RSS to twitter our headlines, but also to highlight stories conversationally.
Turn twitter feed off for dialogue