Barney’s Green Chile Cheesesteaks

November 14, 2008

I was cleaning out the freezer and came across a flat-iron steak. I think my in-laws gave us the rectangle cut of meat, which was 8-12 inches long and an inch thick. For the last couple weeks I’d been trying to think up a cool way to cook it. I swear I saw something like this on a cooking show, but attempts at googling “green chile cheesesteak” failed miserably, which means I’ll have a corner on the search engine market with those keywords. I think the cook on TV used a pricey tenderloin or something. I went simple and cheaper, with the  flat iron from my freezer.

1)    Flat iron steak
2)    Whole, roasted Hatch green chiles, peeled, and seeded
3)    Provolone or jack cheese thinly sliced
4)    Onions and peppers sliced and stir-fried
5)    Hoagie rolls and mayo

Marinade:

Hot New Mexico chile powder
Cayenne Pepper
Paprika
Garlic Powder
Onion flakes
Lime juice
Garlic grilling oil/olive oil
A little liquid smoke (optional for smoky goodness)
Chipotle powder (optional, but a great combo with liquid smoke. If I ever had a band, we’d call ourselves Liquid Smoke.)

Flat iron steaks are pretty tender beasts to begin with, but I marinated mine over night in the mixture above. Before slathering on the marinade, I sliced into the side of the steak, leaving enough uncut meat on one side so I could fold it back on itself. So, slice into the steak so you can open like a book. Smear marinade on the inside, too.

Once it’s marinated, open the steak up like a book and stuff it with chiles and cheese. Close it back up. Use string if you need to tie it shut. Then grill it up. I used a non-stick perforated grill pan to keep the cheese from oozing into the depths of my grill. Cook it like any steak, sear it on both sides, then finish it with the temp turned down so it cooks through.

Slice across the meat and put the resulting sections into hoagies with mayonnaise and peppers and onions.

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Great storytelling: Lauren Kessler takes Oregon Book Award

November 10, 2008

In a world of 140-character Twitter posts, where we have to cram narratives into 250-words and 60-second videos, it’s reassuring to see that the long story, the important story, the one that makes us question who we are and what life means, still thrives. Lauren Kessler‘s “Dancing with Rose” earned her the Oregon Book Award for creative nonfiction. Those of us who studied under Lauren learned to use the term “literary nonfiction.” But no matter how you slice it or what you call it, Lauren’s dedication to craft and commitment to reporting are not only refreshing, but also inspiring. In “Dancing with Rose,” Lauren delivers insights about Alzheimer’s patients and their care. For the book, Lauren herself spent six months caring for people, changing their diapers and mopping floors at a local facility. Let’s hope there’s always a place for great storytelling.

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Turn twitter feed off for dialogue

November 8, 2008

The Grand Island, Neb., Indepedent, a newspaper, has been on Twitter since November 2007. But the paper’s Twitter presence blossomed when the web editor disabled the twitter feed and began hyping headlines in a person-to-person style. Check this post on the blog Graphicdesignr. I do get sick of receiving any and all headlines from news sources. In the world of PR, I think we can do it both ways, using RSS to twitter our headlines, but also to highlight stories conversationally.

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Social media in the Oval Office?

November 8, 2008

Could social media become the president’s way of reaching the grassroots? Is it Barack’s version of talk radio? The pres-elect used social networking and the web to generate campaign buzz and raise cash. Now that he’s moving to Penn. Ave. what happens next? This morning, NPR’s Scott Simon discussed just that with TechPresident.com co-founder Micah Sifry. Obama can bypass traditional journalists, whose numbers seemingly shrink with every press run, to communicate with and build on his solid base. I think we’re about to see an unprecedented give and take on the web involving a president and his administration. A new guy, communicating in a new world, with profiles, groups, blogs and forums. The masses have a new voice and the power brokers a new microphone. Change has come.

This brief Reuters report says much the same thing except the talking head in the end says social networking in the future can’t just rest with the interns. Fair enough, but those interns are the target audience. We’ve got to heed their advice and give them the tools to succeed.

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Riots never end well: student video at University of Oregon

November 3, 2008

We haven’t had a video contest like Fresno State yet, but we are reaching students with their own voices. Hilary Jones, a student who works in the Office of Communications, produced an awesome video with students talking about how to be safe on Halloween. It was more effective than anything a law enforcement officer could have said to students. To film the piece, Hilary gave her friends police brochures and asked the students to put the text into their own words and to share their own party experiences. Her effort made local TV and the front page of PR Open Mic, but really was successful in the short term with students passing it on to other students on Facebook and on the UO’s YouTube channel. It was authentic and trustworthy and beyond the students, Hilary put her own touch on it with lines like, “Riots never end well.” Check it out below.

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Fresno State video contest

November 3, 2008

Ed Dorsch, a colleague at the UO, sent out a note today about Fresno State, that WAC school with the guy with funky mustache coaching their football team. The school earned honors earlier this year for a campaign using student generated videos, iamfresnostate.com. Here’s one of the winning entries, with more than 7,000 full views on YouTube.

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Argentina!

October 30, 2008

Off the plane and straight to La Boca, a pretty cool, multicolored and very touristy neighborhood in Buenos Aires.

La Boca

La Boca

Then it is was down to Ushuaia, in Tierra Del Fuego, el fin del mundo.

Then it is was down to Ushuaia, in Tierra Del Fuego, el fin del mundo.

UO in Ushuaia

UO in Ushuaia

Beagle Channel

Beagle Channel